Our
Mission

Reach Higher, started by former First Lady Michelle Obama during her time at the White House, works to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, a four-year college or university or the military.

In today’s economy, a high school diploma just isn’t enough. Students have to reach higher, which is why we’re working to rally the country to once again have the highest proportion of college graduates in the world.

In January 2019, Reach Higher joined Common App, a nonprofit membership organization dedicated to access, equity, and integrity in the college admissions process.

The

Challenge

Everywhere you turn, people talk about whether going to college is worth it, from dinner tables to TV shows to politicians across the country. Current data, though, from the Georgetown University Center on Education and Workforce suggests that in less than a decade, 72% of jobs will require some training after high school, and 42% will require a college degree. According to an internal analysis of Common App data from the 2016-2017 season, only 48% of Common App’s first-generation and low-income applicants earned a Bachelor’s degree within six years, compared to 78% of their continuing-generation and higher-income peers. We know we have to do better, including ensuring that first-generation students and those from low- and middle-income families are set up for success from the moment they start thinking about what’s next to the day they arrive on campus.

Our
Theory of Change

Since 2014, Reach Higher has worked to build a college-going movement and inspire more first-generation and low-income students to continue their education past high school and obtain a postsecondary degree. We do this by:

  • Exposing students to college and career opportunities
  • Understanding financial aid eligibility that can make college affordability a reality
  • Using social media to reach young people where they are and build a college-going culture
  • Supporting high school counselors who can help more kids get into college
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©2024 Reach Higher  COOKIE NOTICE | PRIVACY POLICY | TERMS CONDITIONS

Reach Higher is housed within The Common App, a 501(c)(3) nonprofit membership organization.

Reach Higher at Common App

info@ReachHigher.org

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©2018 Reach Higher

PRIVACY POLICY  |  TERMS & CONDITIONS

Reach Higher and Better Make Room is housed within Common App, a nonprofit 501(c)(3) organization.