Better Make Room is a campaign within Reach Higher that celebrates and elevates the stories of Generation Z. It’s about reaching Gen-Z where they are and creating a space for all the great things these young people will do next. It’s about staking a claim, forging a path and lighting the way for others. Get a better education, have a better career, imagine a better future and live a better life. These students are about to arrive—and the world Better Make Room.
Getting into college is a big deal. And we should celebrate that achievement the same way we celebrate the Super Bowl, which is precisely what College Signing Day aims to do. That’s why Mrs. Obama launched Reach Higher in 2014 at a College Signing Day in San Antonio, Texas.
Since then, Reach Higher has helped organize thousands of events with hundreds of thousands of students in all 50 states showing their college pride and creating a college-going culture in their communities. Hosted by schools, organizations, community leaders, and influencers, College Signing Day is a national celebration rallying around local students and celebrating their choices and commitments to higher education.
School counselors are critical to helping students successfully navigate their postsecondary path. But all too often those counselors are understaffed, under-resourced, and simply not present at the leadership table. The average student-to-counselor ratios nears 500 to 1, and in some states has even reached as high as 1,000 to 1, which is why Reach Higher works to lift up and support the school counseling profession.
The School Counselor of the Year award, introduced by the American School Counselor Association in 2008, honors school counselors who devote their careers to advocating for the nation’s students and addressing their academic and social/emotional development and college and career readiness needs. In 2015, Mrs. Obama, in collaboration with Reach Higher, hosted the School Counselor of the Year ceremony at the White House. She has continued to celebrate and support these critical educators annually ever since.
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